MEDICA even bigger, more global in 2019

A record-breaking number of expert visitors attended MEDICA in 2019. Organizers of the world’s leading medical trade fair say more than 121 thousand guests from over 170 countries came to the event in November in Düsseldorf to see the products and latest innovations being shown by around 5,500 exhibitors from over 70 nations.

GTAI’s interactive stand attracts visitors
GTAI’s interactive stand attracts visitors
© aschoffotografie/ BILDFRAFTWERK
GTAI’s interactive stand attracts visitors

Germany Trade & Invest (GTAI) and the Export Initiative for the German Healthcare Industry, HEALTH MADE IN GERMANY, provided an unprecedented offering at their stand as well. Internationalization was a leitmotif at this year’s MEDICA and GTAI and HEALTH MADE IN GERMANY were ready to address the high level informational and communication demands that generated.

For the third year in a row, GTAI and HEALTH MADE IN GERMANY’s interactive, multi-media stand at MEDICA gave trade fair guests an opportunity to become acquainted with GTAI’s full offering and the initiative’s services – including tailor-made support for international companies and organizations interested in establishing contact with potential German healthcare partners and suppliers. What is more, regional and sector experts were available for individual talks and to advise.

GTAI additionally held more than ten expert presentations which were attended by almost 400 MEDICA visitors. Issues affecting the industry were also addressed in panel discussions. GTAI and the initiative welcomed many international delegations wanting to learn what Germany has to offer in healthcare business and investment opportunities.

HEALTH MADE IN GERMANY’s tours for diplomats have been a tradition at MEDICA since before GTAI and the initiative had their own stand at the trade show. Yet this year, HEALTH MADE IN GERMANY says 31 diplomats – more than ever before – from twenty countries took part. The tour – entitled “Diplomats Meet German Companies” – was given in English.

Traditionally, representatives of the German Foreign Office and leading industry associations accompany the excursion. The tour’s aim is to give diplomats from abroad an opportunity to see the performance capabilities and innovative power that make Germany a world leader in medical technology.

This year, among the stops were the stands of the patient temperature management specialists Hirtz & Co; the surgical system and instrument manufacturer Erbe; the medical innovation company Meyer-Haake; and Schölly, which specializes in endoscopes and medical optics. The high level of participation in the tour and presentations indicated broad, continued interest in Germany’s internationally renowned medtech industry.

The initiative has published a guide called HEALTH MADE IN GERMANY. The Medical Technology Sector. to present key information on Germany's medical technology industry. It contains facts and figures that demonstrate why German medical technology is a world leader.

  • GTAI’s interactive stand attracts visitorsGTAI’s interactive stand attracts visitors
    © aschoffotografie / BILDFRAFTWERK
  • Messe Düsseldorf welcomes 31 diplomats from 20 countries Messe Düsseldorf welcomes 31 diplomats from 20 countries
    © Messe Düsseldorf
  • First stop at Meyer-HaakeFirst stop at Meyer-Haake
    © Reidun Paul
  • OR-scenarios at HICO Medical systemsOR-scenarios at HICO Medical systems
    © Joanna Zygadlo
  • Erbe presents its high-tech instrumentsErbe presents its high-tech instruments
    © Reidun Paul
  • … and latest innvoations… and latest innvoations
    © Reidun Paul
  • Last tour highlight: networking reception at GTAILast tour highlight: networking reception at GTAI
    © aschoffotografie / BILDFRAFTWERK
GTAI’s interactive stand attracts visitorsMesse Düsseldorf welcomes 31 diplomats from 20 countries First stop at Meyer-HaakeOR-scenarios at HICO Medical systemsErbe presents its high-tech instruments… and latest innvoationsLast tour highlight: networking reception at GTAI