HEALTH MADE IN GERMANY informs at Africa Health 2019
HEALTH MADE IN GERMANY joined nineteen companies at the German pavilion at Africa Health 2019, which was held at the end of May in Johannesburg. In addition to supporting exhibitors, the Export Initiative for the German Healthcare Industry implemented its program tailored to meet the needs of individuals and enterprises from abroad interested in partnerships and doing business in Germany.
This year, Africa's leading healthcare trade show featured more than 560 exhibitors from around forty countries and included a specialist conference as well. At the information stand of the German Ministry for Economic Affairs and Energy (BMWi), the German pavilion, representatives from HEALTH MADE IN GERMANY provided the latest on Germany's healthcare industry in general for interested guests.
Speaking in an interview with Africa Health TV, Kirsten Herrmann, a senior manager at HEALTH MADE IN GERMANY, explained that the initiative would "be providing visitors with general information about the industry, its segments and specific strengths. We also assist with helpful tools, contact information and informational material." She added, "For foreign companies and individuals interested in Germany’s healthcare products and services we provide detailed market and industry information – not just on the medtech sector but also the pharmaceutical industry, digital health, and medical biotechnology. We try to put you in touch with German companies in those respective fields for example with our online company directory or by organizing networking events and product presentations around the world."
HEALTH MADE IN GERMANY also organized tours that introduced invited experts to six German pavilion exhibitors during each tour. Demand to take part was high, with around 25 participants joining in each tour held during a two-day period. The tours were followed by a reception for networking that gave participants an opportunity for individual talks.
The German embassy held its traditional networking reception at Africa Health this year as well. The deputy head of mission at the embassy, Dr. Rüdiger Lotz, emphasized Germany's continued commitment to the region and its focus on strengthening local healthcare systems, in his address.
- Ready, set, go: The German Pavilion at Africa Health 2019© informa markets
- You can’t miss it: medtech made in Germany © Exportinitiative Gesundheitswirtschaft
- Informational material on German medtech is popular among visitors© informa markets
- First stop: German Pavilion Tour© informa markets
- Tour guests are interested in product presentations© informa markets
- German exhibitors take their time to entertain visitors© informa markets
- Many guests stayed afterwards for individual talks with German exhibitors© informa markets
- The German Pavilion featured latest solutions in various medtech fields © Exportinitiative Gesundheitswirtschaft
- Dr. Rüdiger Lotz, deputy head of the German mission, welcomes guests© Exportinitiative Gesundheitswirtschaft
- One highlight: The embassy reception at the German Pavilion© Exportinitiative Gesundheitswirtschaft
Medical technology was in the spotlight again at this year's Africa Health. German medical technology enjoys a global reputation for quality, innovation, and dedication to service and training. Given that, the slogan "medtec made in Germany" attracted visitors from far and wide. This year's exhibitors featured the latest in solution for diagnostics, sterilization, and orthopedic technology. What is more, digital applications, surgical instruments, and nutritional supplements were presented as well.
A portion of the medical technology sector's performance can be attributed to German government policies aimed at promoting innovation. Among the most recent of these programs is to promote research and development (R&D) by introducing tax relief for company R&D spending, regardless of company size.