DMEA 2019: Successful restart
Europe’s leading healthcare IT event got off to a successful start this April. DMEA 2019 featured greater international orientation and was true to its motto “Connecting Digital Health.”
DMEA celebrated its premiere from April 9 to April 11, 2019. The successor event to conhIT has maintained and enhanced its position as the central platform for European digital healthcare, last but not least due to its increased international focus. Organizers bvitg and Messe Berlin recorded nearly 11 thousand visitors, an increase of ten percent on the final edition of conhIT in 2018. What is more, DMEA saw even more growth, with 550 exhibitors and 150 topical sessions – twice as many as the event featured the year prior.
Germany Trade & Invest (GTAI) and the Export Initiative for the German Healthcare Industry, HEALTH MADE IN GERMANY, support DMEA as official partners and hosts at the International Lounge. As the name says, the Lounge is the “go-to” place for guests attending DMEA from abroad and Germans who would like to establish partnerships or do business with them. The program of topics addressed at “Hub 3,” the internationally-oriented event space next door to the Lounge, reflected an emphasis that went beyond Europe. There experts were available almost the whole time to provide information in different formats on business and investment opportunities in Germany and present the business potential of both the domestic and foreign markets.
At the Lounge, the contextual focus on sites abroad was evident right from the start. HEALTH MADE IN GERMANY’s first session examined the digital health market in the Nordic countries: Denmark, Sweden, Norway, Finland, and Estonia. These countries are pioneering in digital healthcare solutions. At the same time, they demonstrate outstanding “best practice” examples and provide insight into already proven digital models.
Entitled International Market Access: The Nordics, the interactive seminar was popular with DMEA guests. Shortly after the start of the trade show, more than 35 people had already registered to attend. Among the information provided was also the practical experience of two start-ups, Buddy Heatlhcare and smartpatient GmbH, which both have created patient engagement apps. Buddy Healthcare’s founder and CEO Jussi Mättä, and founder and managing director of smartpatient, Sebastian Gaede, had useful tips for anyone interested in getting into the app business. They said it is key to consider the needs of primary users – doctors, care staff, and above all those responsible for IT at healthcare facilities – and integrate them from the very beginning.
After that, guests at the International Lounge were given an opportunity to gain insight on digital healthcare in Germany. The Hub 3 space was filled for the seminar called Innovation Clusters: From Pilot to Market. The senior partner for pharmaceuticals and healthcare at the consulting firm Roland Berger, Dr. Thilo Kaltenbach, opened the session with an overview of the digital healthcare market in Germany. He emphasized that the sector has potential for enormous growth. Jan Philipp Sachs of the Digital Heatlh Center of the Hasso Plattner Institute, and Dr. Peter Hecker of GEOkomm e.V. of the University of Potsdam, were on hand to demonstrate how this is taking shape in Germany. A lively discussion took place after the presentations.
Each day that followed held even more informative opportunities for international visitors, including a range of sessions dedicated to gaining access to the German market or finding business or cooperation partners in Germany. On April 10, market access and potential were in the spotlight with a seminar called Regulatory Update Germany: Telemedicine. The speakers included a legal expert, attorney Peter Schüller of the law firm Dierks + Company, and Benjamin Westerhoff, the head of project strategy & product development at BARMER health insurance.
The final day of DMEA featured another session called Entering the German Health IT Market. Here experts from the AMEOS Group, EIT ICT Labs Germany, SIstemas Expertos, and Schleswig-Holstein University Hospital spoke about best practice and provided insights on the industry.
- DMEA premiere in Berlin© GTAI
- Die International Lounge powerd by GTAI© GTAI
- Full house for international sessions© GTAI
- Marc Lehnfeld, GTAI, explains Finland’s eHealth strategy© GTAI
- Sybille Koehler, German-Norwegian Chamber of Commerce, shares market entry insights for Scandinavia© GTAI
- Digital first with social media live broadcast© GTAI
- Dr. Thilo Kaltenbach, Roland Berger projects: Germany’s future is Health 4.0© Bildkraftwerk – Bernd Lammel
- Jan Philipp Sachs, HPI, presents current digital health projects© Bildkraftwerk – Bernd Lammel
- A thrilled audience followed the presentations© Bildkraftwerk – Bernd Lammel
- Our team: GTAI & HEALTH MADE IN GERMANY @ DMEA 2019© Bildkraftwerk – Bernd Lammel
Additionally, like conhIT, DMEA provided a tour of the exhibition for international visitors. Guests were also treated to a series of pitches by international and German start-ups at the Start-ups in the hub event. Beyond the agenda of topics and the information on offer from GTAI and HEALTH MADE IN GERMANY, the International Lounge proved to be above all a place for internationally oriented DMEA visitors to meet, share experiences, and network with potential partners.