News
12/06/2018

Germany ready to meet demand for innovative medtech in Africa

Innovation and access to healthcare technology were the priority at this year's Africa Health, the largest event of its kind on the continent. From May 29 to May 31, more than 10 thousand people attended Africa Health 2018 in Johannesburg, South Africa. Many of them came to the German pavilion to see what the country's medical technology manufacturers could offer in the way of state-of-the-art products and services.

German Pavilion
© informa

At the pavilion, the export initiative for the German Healthcare Industry, HEALTH MADE IN GERMANY, the medical technology industry association SPECTARIS and 23 German exhibitors were on hand to inform people about "Medtech Made in Germany" and demonstrate what German medtech can deliver for African healthcare practitioners, hospitals and patients. What is more, the pavilion featured a wide-ranging program of activities, including tours hosted by HEALTH MADE IN GERMANY.

Guests joining in the guided, hour-long visits first received an introductory presentation at the German pavilion. The group then moved on to make stops at the stands of German companies exhibiting at the pavilion. The manufacturers emphasized the suitability of their innovative products to economic and development conditions in Africa – or to quote one exhibitor "the technology provides first class solutions for the best possible healthcare provisions at affordable prices."

A reception followed each tour to provide opportunities for participants and exhibitors to take part in individual talks. More than 40 healthcare professionals joined in the activities. Most of them were distributors of medical supplies and medical specialists. The participants came from all over Africa, including Namibia, Botswana, Zimbabwe, Nigeria, South Africa and Ethiopia, demonstrating that Africa Health is indeed a continental event.

During the trade show, the initiative and SPECTARIS distributed publications, answered individual questions and gave interviews as well. Speaking on Africa Health TV, Jennifer Goldenstede, the Head of Foreign Trade and Export at SPECTARIS, and Kirsten Herrmann, a Senior Manager at HEALTH MADE IN GERMANY, gave informative summaries of German medtech's commitment to Africa, the offering at the German pavilion – including market information about all of Germany's healthcare sectors, and the types of medical technology the country can deliver. To watch the interview please click the link provided under "For more information:" below.

  • Stefanie Zenk, HEALTH MADE IN  GERMANY, welcomes tour participantsStefanie Zenk, HEALTH MADE IN  GERMANY, welcomes tour participants
    © Exportinitiative Gesundheitswirtschaft
  • German pavilion tours German pavilion tours
    © Exportinitiative Gesundheitswirtschaft
  • German pavilion tours German pavilion tours
    © Exportinitiative Gesundheitswirtschaft
  • German pavilion tours German pavilion tours
    © Exportinitiative Gesundheitswirtschaft
  • German pavilion tours German pavilion tours
    © Exportinitiative Gesundheitswirtschaft
Stefanie Zenk, HEALTH MADE IN  GERMANY, welcomes tour participantsGerman pavilion tours German pavilion tours German pavilion tours German pavilion tours

Another highlight of the event was a reception at the German Embassy which traditionally takes place on the evening of the second day of Africa Health. The Deputy Head of the German Mission, Klaus Streicher, emphasized the positive political and economic developments that characterize South Africa. He noted that for the healthcare market there, this would mean above all long-term growth and increased demand. In fact, analyses indicate that the South African market for medical technology is expected to grow by around nine percent to a volume of USD 1.4 billion in 2018 alone.

In this context, Streicher mentioned that Germany is a world leader in providing state-of-the-art healthcare products and services. The many guests attending the reception certainly indicated a high level of interest in what Germany has to offer.

Africa Health 2018 marked the seventh year German medical technology companies have taken part in the event at the German pavilion. The importance of the African market is reflected in the growth in the number of German exhibitors – this year, there were a third more than in 2017.

More information

More information