Analytica is among the leading trade fairs in the global laboratory industry. In 2020, the event is expected to expand its focus on digital transformation. Organizers say that the Biotech Forum and Laboratory & Analysis Forum will be back with best-practice presentations by manufacturers. The Biotech Forum's program will include special day-long events dedicated to financing and personalized medicine, too. More visitors than ever– over 35 thousand – came to analytica in 2019. Organizers say that more than 40 percent of those who attended came from outside of Germany.