News
20/12/2017

Diplomats view innovative German medical technology at MEDICA

The export initiative for the German healthcare industry, HEALTH MADE IN GERMANY, hosted its annual tour for diplomats at the MEDICA in mid-November. This year marked the seventh time the initiative has shown representatives from abroad around the trade fair in Düsseldorf. The main aim of the visit was to inform participants about the latest that German medtech has to offer.

Diplomats
© Messe Düsseldorf GmbH
Diplomats

Twenty-eight diplomats from twenty countries accepted HEALTH MADE IN GERMANY'S invitation to join the tour of the world's biggest medical technology trade show.

Werner Matthias Dornscheidt, Chief Executive Messe Düsseldorf, Hans-Peter Bursig, ZVEI, Stefan Ohletz, GHE
Werner Matthias Dornscheidt, Chief Executive Messe Düsseldorf, Hans-Peter Bursig, ZVEI, Stefan Ohletz, GHE
© Messe Düsseldorf GmbH
Werner Matthias Dornscheidt, Chief Executive Messe Düsseldorf, Hans-Peter Bursig, ZVEI, Stefan Ohletz, GHE
Messe Düsseldorf chief executive Martin Werner Dornscheidt personally welcomed them to the event. In his speech, he said that this year, 5,100 exhibitors from 66 countries were present. He added that after Germany, the major exhibitors were Italy, China, the USA, France, Britain, Turkey, and South Korea. Each day, he said, around 50 thousand visitors were expected to attend.


The tour was also hosted by Germany's Federal Ministry of Economic Affairs and Energy (BMWi) and several members of HEALTH MADE IN GERMANY's Medical Technology Working Group – the German Hightech Industry Association, SPECTARIS, the German Electrical and Electronic Manufacturers' Association (ZVEI), and the German Healthcare Export Group (GHE). The diplomats received an exclusive showing of state-of-the-art medical technology from Germany. What is more, it was an opportunity for the diplomats to network with German foreign trade experts and industry association members.

Presentation at ASANUS
Presentation at ASANUS
© Exportinitiative Gesundheitswirtschaft
Presentation at ASANUS

The first presentation at ASANUS medical technology took the tour right into the thick of it, because participants were able to follow an operation being carried out with ASANUS instruments on film. The innovation of the Tuttlingen-based company is very small, but it provides a big service. A chip so tiny it is barely visible is installed on the surgical instruments, meaning that each and every tool can be located at any time. "…even in the patient's belly," said company founder Armin Schorer, explaining that the company has long been developing software that assembles full instrument sets for a number of surgical procedures.

Diplomats from African and Asian countries were interested in this, because they are often faced with shortages of staff and equipment. The participants also learned about the compatibility of the software with operating systems in different hospitals and countries.

When the group stopped at MELAG medical technology's display, software compatibility was again the topic. MELAG's chief executive Dr. Steffen Gebauer and his sons were at the stand. Gebauer explained personally how his hygiene system solutions could reliably be tailor-made to meet the demands of different countries.

Other companies that carried out actual demonstrations of their latest med-tech products were global market leader KARL STORZ, the Cologne-based family firm Hirtz (patient temperature management), and IKEGAMI ELECTRONICS (computer electronics). The presence of BMWi officials and association representatives also allowed the diplomats to discuss questions of international trade and Germany's healthcare industry as they visited the different exhibits.

Organization of the diplomats' tour is done by HEALTH MADE IN GERMANY in cooperation with the German Foreign Office. "We would like above all to support dialogue between the participants and provide information about what Germany's healthcare industry has to offer," said HEALTH MADE IN GERMANY Director Marion Lükemann.

The tour concluded with a networking reception held at the shared stand of Germany Trade & Invest (GTAI) and the export initiative. Here diplomats from Austria, Bangladesh, Britain, China, Cuba, Estonia, Greece, Hong Kong, Japan, Madagascar, Malaysia, Malta, Mauritius, the Netherlands, Romania, Russia, Sudan, Tanzania, the USA, and Vietnam had an opportunity to share their impressions with each other and the organizers.